hey freya
hey freya is a body-positive, evidence-based, inclusive company creating sustainable wellness solutions for all women.
Created by women with decades of experience in tech, health, behavioral change, and finance—hey freya recognizes that women’s wellness goes well beyond the fertility and age-based solutions on the market. As women caring for families, kids, careers, and communities, the brands’ co-founders were “desperate to see a brand that reflected us, our lives, and our realities, so we created one.”
Photography: Kati Douglas
Deliverables
Wordmark
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Custom illustrations
“We are career-focused women with less than straightforward family-building journeys, severe physical postpartum symptoms, the beginnings of perimenopause, and ongoing issues with sleep and energy. Each of us recognizes how common depletion and overload are for many modern women. We were desperate to see a brand that reflected us, our lives, and our realities, so we created one. We are our own target customers.”
— hey freya