Outdoor Wise Living inspires kids and families to opt outside more, improving overall wellness. They pledge 5% of sales to outdoor organizations that encourage spending time outside—such as the Children & Nature Network and the National Environment Education Foundation. These organizations research and publish educational materials detailing the wellness benefits of the outdoors. In addition, they host events and create resources that inspire kids and their families to spend more time outside.

We collaborated with OWL on their brand identity, e-commerce website with a community-centered blog, and are in the process of designing their first line of apparel that spans youth and adult sizes as well as promotional products.

Supporting photography from Outdoor Wise Living.

Deliverables

Brand identity
Custom icons
E-commerce website
Custom apparel design