Inspired by their commitment to fresh, sustainable seafood and creative coastal cuisine, we created a clean, modern logo featuring custom type and a delicate yet bold crab motif.

The crab was hand drawn, and provided in both a full-color watercolor style and flat single-color vector versions for use in a wide range of applications. Additionally, we developed a set of unique and playful Maine illustrations for use on menu, website, apparel design, and more.

Collaborator: Abby Swain