We Are Finding Freedom is a nonprofit organization that facilitates workshops aimed at deepening our individual and collective understanding of how we as white women are complicit with white supremacy, how we can make changes to live more deeply and consistently into our racial justice commitments, and how we can move ourselves and other people in our networks to join the fight for racial, economic, and gender justice right now.

We Are Finding Freedom has a wide range of people with whom it needs to communicate so finding the right balance of authenticity and professionalism was key to reaching the whole spectrum. The new system includes multiple logo layouts and a grounded FF brand mark identifier. The navy and blue palette is accessible and trustworthy, complemented by warm and welcoming accent colors.

Deliverables

Brand identity
Website