Brave Trails is a leadership-focused, overnight summer camp for LGBTQ+ youth, located in California and Maryland.

Based on the client’s objectives, our goal was to create a flexible primary logo with icons and a wordmark that could be pulled out to be used as separate elements on web and print collateral.

In addition, we created a simplified brand mark and color-coded sub-logos for each program within the Brave Trails brand using their new palette.

Photography: Brave Trails, @daynaturnblom & @kitkarzen

Deliverables

Brand identity
Print collateral