Town of Gray, Maine

Gray, Maine, is a growing, largely rural Cumberland County town known as a centrally located "crossroads" between Portland and Lewiston-Auburn.

With a population of roughly 8,400, it offers a small-town, scenic feel with easy access to Sebago Lake, the Maine Wildlife Park, and Libby Hill Trails, acting as a commuter town with many families. The new logo, designed in 2026, evokes a quiet, welcoming, community-centered feel and features the Pennel Clock Tower - a centrally located landmark in the town.

Collaboration with Abby Swain Design

Deliverables

Primary logo
Secondary logos
Department logos
Brand typography
Color palette
Brand Guidelines