Maine Adaptive Sports & Recreation

Maine Adaptive Sports & Recreation promotes year-round education and training for individuals with disabilities in order to develop skills, enhance independence, and provide enjoyment through active recreation.

A refresh was ideal for this brand, as they simply wanted to update and refresh their existing brand assets. Without a massive design overhaul, they received a modernized, consistent and ADA compliant brand kit to better align their brand across all platforms and programs.

Photos: Maine Adaptive Sports & Recreation

Deliverables

Main logo refresh
Program logos refresh and alignment
Color palette refresh to meet ADA standards
Secondary logo

Refresh main logo →

Maintain the original concept, refresh and simplify the brand mark, update and modernize the wordmark

Program branding →

Align the three program logos with the main logo

Refresh color palette →

Ensure the main palette meets ADA standards