The City of Portland's Stay the Course public health campaign was designed to keep the Portland community in-the-know with all things COVID-19 — updates, FAQ’s, testing sites, vaccinations, and more. With 150+ assets in 6 languages, we created a comprehensive identity that reflects the vernacular of Portland's character and people.

We designed icons for the City’s four pillars: wear a mask, wash your hands, physically distance, and don't gather—along with numerous scenes and individual masked characters for print and web banners, social media assets and a mini-site. We also created “Our Business Cares” window seals in 6 languages, city pole banners, Canva templates and designed a brand guidelines for the entire suite of work. These assets were available for download in Portuguese, French, Spanish, Somali, Arabic, and English.

Broderson Award, Integrated Marketing Campaign, 2021

Deliverables

Primary & secondary logos
Custom icons & illustrations
Business decal & poster assets
Social media ads
Canva templates
Brand guidelines
Public health website